Saturday, 7 March 2015

Data is the next "Intel Inside"



Let’s say goodbye to checkout line


Cisco



Cisco is an American multinational corporation established in San Jose, California. The system was founded in December 1984 by Leonard Bosack. On traditional business side, Cisco continued to expand its enterprise-focused on routing, switching and security assortment. The name "Cisco" was derived from the city name, San Francisco, which is why the company's engineers insisted on using the lower case "cisco" in its early years. The logo is intended to represent the two towers of the GoldenGate Bridge in San Francisco.
In the second half of 1990s, the phenomenal expansion of the Internet rapidly changed the telecom landscape. For instance, Internet Protocols (IPs) became widely implemented, the significance of multi-protocol routing deteriorated. Nevertheless, Cisco managed to join the Internet wave early and provided products ranging from modem access shelves (AS5200) to core Gigabit Switch Router (GSR) that quickly became vital to ISPs and by 1998 gave Cisco de facto monopoly in this serious segment.
In 2000, Cisco became one of the most valuable corporations in the world, with a market capitalisation of more than half trillion US dollar. In mid-2014, Cisco had a market cap of about US$129 billion, which is still one of the most valuable companies.

Cisco’s Online Performance

As known, Web 2.0 applications are among the top matters of concern for most Information Technology architects, Cisco is one of those leading architects. According to INB347 Lecture -01- Slide -08-, there is very high and quick increase in the use of social tools to enhance online performance. Thus, in enticing customers to use online tools, users might be able to solve their critical issues through online service providers. Currently, Cisco has created its own channel that released on YouTube, which has almost 100,000 subscribers and more than 5 million views. While more than 710,000 Facebook likes. The other impressive tool that Cisco integrate into their website is called Cisco Blogs page. The page provides related topics/articles to their online readers. Please refer to the newest released video as one of the examples. This means, the 24/7 online business' can support customers/users without any complexity. In addition, the continuous service between the organisation and users is an open source with no consideration about cost, time, date and/or location. The other platform is the Q&As section, this option enabled Cisco Corporation to:

   -          Know customer’s needs and collect feedback.
   -          Know the weaknesses and improvement in a product or service may be requested.
   -          Save time and reduce the communication cost. Especially with large number of users.
   -          Increase sales tools by attracting individuals and other organisations.


In conclusion

In terms of appropriate use, Web 2.0 tools may result significant enhancement in the companies’ interfaces. Therefore, using Blogs, YouTube, Facebook and Twitter can promote organisation's activities globally. We all have been to grocery store, departments, Fast food and/or even a coffee shop. Do you never think standing in a long line is a disturbance? I think at least 1 in 3 answers is YES!
And you may ask yourself, is the little cup of coffee going to buy worth it?
Cisco’s plan is to say Goodbye to checkout line.

Thank you for taking time to read this. Please leave a comment.
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6 comments:

  1. Unknown9 March 2015 at 06:54

    Wow nice history on Cisco...I love the fact that they are engaging their customers by using social media and the like but do they actively let users generate content at all? Such as utilizing YouTube live to host a panels or anything like that?

    ReplyDelete
    Replies
    1. Unknown9 March 2015 at 17:05

      Thanks Shamus,

      I agree with you that using social media/tools are today's best obtaining feedback method.
      Currently, Cisco's new generation of technology word (Tomorrow Starts Here) is a plan to enable everyone to the momentum for unleashing an ocean of limitless dreams inspiring everyone to create an astonishing tomorrow.
      So the Internet of everything = The generation of the possible.
      I wish this answers your question please.

      Many thanks

      Delete
  2. Anonymous29 March 2015 at 02:54

    Hey Younis,
    It's a wonderful blog that sums up about the Cisco Technologies. Yeah I agree that staying in constant touch with the customers help in identifying and curbing out the problems.Cisco is using an optimal way of connecting with the users through social media. It was good to know that Cisco is providing technical help with Q&A sections. I learnt a lot through this post.

    Thanks
    Alik

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    Replies
    1. Unknown30 March 2015 at 14:57

      Thanks Mrabdulmalikms for taking time to read and leaving a valuable comment.
      It seems Cisco is NOT going to stop at this stage of implementing Web 2.0 patterns. We expect that there are more to come from Cisco.

      Thanks again,

      Delete
  3. Anonymous30 March 2015 at 04:32

    Hi Younis,

    Following up on your blog made me wonder – where do you find those interesting examples, do you dig through the web until you find something interesting, or are you just familiar with all kind of companies and platforms and you can easily connect them to the specific subject? This was just a rhetorical question, because I really admire your blog and your creativeness.

    When it comes to this blog post, I think that you could have at least made an introduction about the heading “Data is the next “Intel Inside” because not everyone is familiar with this O’Reilly’s phrase. You have just presented us with the example, from which one could conclude that the main topic of this article is just using social tools to get feedback from its users. What O’Reilly meant by Data is the next “Intel Inside” is that collecting important data is the future of almost every development when it comes to web platforms. But he considered Google as one of the greatest examples of collecting data (http://radar.oreilly.com/2007/12/google-admits-data-is-the-inte.html), and Google is not doing that by using Facebook and Twitter. Using “search keywords” and information on websites are other great ways to collect the data. Readers should know that there are many different ways of collecting data via internet.

    I don’t mean that you made a mistake, just that you skip the introduction, but I agree that Cisco is another fantastic example of how collecting valuable data can improve the business and platforms. Please consider this comment as another valuable data, a feedback created only to help you improve your blog.

    ReplyDelete
    Replies
    1. Unknown30 March 2015 at 15:43

      Hi Abdulazizsub,
      As we know that after Web 2.0 has been existed, organisations such as Cisco cannot improve the business by itself without integrating into social tools. What I mean here is that the concept of new generation of technology (Web 2.0 patterns) is able to make huge changes in the company's structure.
      Your question regarding where do I find those interesting examples?
      I would not want you be surprised if I say that I spend hours and even the whole day just Googling and reading heaps of articles/ case studies to find out then decide to select the best to blog depending on source reliability, referencing availability...etc.

      Yes, you are right when you said that not everyone is familiar with the phrase "Data is the next “Intel Inside” and me either until I attended the great lecture - 02 and read through slides 28 - 56. This supported me to be professional not only familiar. That is why getting feedback and leaving comments are important. I would skip and take your great advantage in scale. Thanks a lot.

      Now! It is time to read your blogs. Yes, interested in reading yours to get some benefits and increase my knowledge.

      Regards,

      Delete

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